What Is a Shortfall in Rebate Programs?
A shortfall is the gap between a partner's current performance and the target needed to earn a rebate or reach a tier - how far short they are with time still left in the period. Quantifying the shortfall, and the rebate band it's blocking, tells the partner exactly what closing it is worth.
Why it matters to IT channel partners. A small shortfall can stand between a partner and an entire rebate band, so the value of closing it is often far greater than the cost of the additional purchase. Partners who can see every shortfall, ranked by the rebate it unlocks, know precisely where one more order pays off.
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FAQ
Not always - it depends on the rebate the gap unlocks versus the cost to close it. Seeing both side by side is what makes the call clear.
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