Manage Cisco 360 rebates, incentives, MDF and certifications in one dashboard.
Cisco is rebuilding its entire partner program: VIP, Perform Plus and CSPP are retiring, replaced by the unified Cisco Partner Incentive (CPI), with the former Lifecycle Incentives now a core part of CPI as the new Adopt Rebate track. Eligibility is governed by a per-portfolio Partner Value Index, locked each fiscal half-year on monthly performance. Rebates-On tracks all of it from your perspective, so you see what you’re owed, what to do to earn more, and where Cisco rebate dollars are slipping away.
Trusted by IT partners managing 20+ vendor programs · Pre-built for Cisco 360
What is the Cisco 360 Partner Program?
The Cisco 360 Partner Program is Cisco’s complete channel redesign - its biggest in decades. It retired the Gold/Premier/Select tiers and folded the old VIP, CSPP, Lifecycle Incentives and Perform Plus programs into one back-end rebate, the Cisco Partner Incentive (CPI), gated by a per-portfolio Partner Value Index (PVI).
Two concepts drive the program. First, Cisco now pays partners for lifecycle outcomes - landing, adopting, expanding and renewing - rather than one-time transactions. Second, what you earn is gated by your Partner Value Index: a score Cisco calculates separately for each portfolio. Clear the qualifying line in a portfolio and you earn the Cisco [Portfolio] Partner designation and CPI rebates in it; clear the higher Preferred line and you become a Cisco Preferred [Portfolio] Partner, with materially higher rebate rates - a higher percentage of eligible sales - and access to specializations and bonuses.
- 1
Land
A CPI rebate on total contract value, including renewals.
- 2
Adopt
Fixed-dollar payouts for hitting software-adoption milestones.
- 3
Expand
A Growth rebate on year-over-year ACV growth.
- 4
Renew
Protects the Land rebate and next year’s growth baseline.
Cisco rewrote the rules - here’s what moves your rebate dollars.
Cisco retired VIP, CSPP, Lifecycle Incentives and Perform Plus, along with the Gold/Premier/Select tiers, and replaced them with the Cisco Partner Incentive, which pays four ways - Land, Adopt, Growth and Bonuses - all gated by your PVI. The basis changed completely, so old VIP accruals no longer reconcile line-by-line to CPI payouts.
- CPI pays four ways. Land (a rebate on total contract value, including renewals), Adopt (fixed-dollar software-adoption milestones), Growth (a rebate on year-over-year ACV growth), and stackable Bonuses.
- The Gold badge is gone. Customer-facing recognition is now per-portfolio; early movers already publicise their new Preferred status while slower partners re-educate customers.
- The eligible-offers list changes constantly. Cisco re-maps which products qualify, and at what rate, as often as several times a week - a quote built on last month’s mapping can mis-forecast what you’ll earn.
- More indexes are coming. Cisco plans additional portfolio indexes (such as Mass-Scale Infrastructure and Distributor) beyond today’s six, meaning still more scores to watch.
Temporary CPI launch bonuses expire at the end of July 2026 (Cisco’s fiscal year-end). Deals priced today on bonus-inclusive economics earn less if they book after the cliff - the single most time-sensitive date in the program.
For the full breakdown of the VIP-to-CPI transition and the launch-bonus cliff, read our Vendor Program Watch: what changed in the Cisco 360 Partner Program
Where Cisco partners leave rebate money on the table.
Cisco partners most often lose rebate revenue at the per-portfolio scoring cliffs, on unclaimed Adopt milestones, through certification lapses that drop their Value Index, and via administrative deadlines that quietly forfeit payouts. Each is a place a quote looks profitable but the rebate never fully lands - and each is something software can watch that a spreadsheet cannot.
The scoring cliffs, per portfolio
Certification decay
Adopt payouts left unclaimed
Renewal leakage that hits twice
Administrative forfeiture
Pricing on Land alone
Split shipments that pay out short
The whole Cisco 360 program logic, maintained for you.
Rebates-On maintains the full Cisco 360 program logic so you don’t have to read every Cisco update email. In one dashboard you see your CPI position across Land, Adopt and Growth per portfolio, every PVI score, every certification deadline, your Co-Sell MDF, and the order simulator that shows what one more booking is worth toward a threshold or designation.
- See your CPI position across Land, Adopt and Growth, per portfolio, with your estimated rebate this quarter and growth versus last year.
- Watch all PVI scores in one place - which portfolios clear the qualifying line and which are near the next threshold, before a deal’s rate is set.
- Track every Specialization, Competency, and Designation that feeds your Partner Value Index and unlocks your Specialization Bonus rebates, with each employee’s credentials and renewals flagged before they lapse.
- Manage Cisco Co-Sell MDF activities and claims before funds expire.
- Catch the deadlines that forfeit rebate dollars - the Adopt claim clocks, the CPI claim windows, and the launch-bonus cliff - with alerts while you can still act.
- Model the next move with the order simulator: what one more booking is worth toward crossing a threshold or a designation line.
Your standing is earned per portfolio - not company-wide.
Under Cisco 360, you start as a Cisco Partner, reach Cisco [Portfolio] Partner once you clear the qualifying PVI line, and Cisco Preferred [Portfolio] Partner once you clear the higher Preferred line. Your PVI is built from practice maturity, capabilities (mostly certifications - the heaviest single lever), performance and engagement.
-
Higher rebate bands, specialization eligibility and bonus access.
-
Earned per portfolio - the gate to CPI rebates in it.
-
The baseline for any registered partner.
How your PVI is built (per portfolio)
How Rebates-On helps you avoid missed Cisco rebates.
Rebates-On turns the things that leak Cisco rebate revenue into things you can see and act on: it surfaces every PVI score before a deal books at the wrong rate, tracks every Adopt opt-in and claim deadline, flags expiring certifications before they drop your band, and reconciles what Cisco actually paid against what you earned.
- No more silent cliffs. Every PVI score in one place, with alerts when a portfolio drifts toward a qualifying or Preferred line.
- No more forfeited Adopt payouts. Every Adopt opt-in, milestone and claim deadline tracked, so the payouts you’ve earned get claimed.
- No more certification surprises. Expiring certs and competencies flagged before they drop your Value Index.
- A Cisco number finance can rely on. Forecast CPI income, then reconcile what Cisco actually paid against what you earned across Land, Adopt and Growth.
Cisco 360 questions partners ask first.
From the wiki
The Cisco program terms behind this page, explained.
See where your Cisco rebate dollars are slipping away.
Book a demo, or get a Cisco rebate audit and we’ll show you the gaps across Land, Adopt, Growth and certifications.