Why Partners Leave Rebate Money on the Table
Most IT partners capture only a fraction of the rebates they earn. Here are the seven quiet places the money leaks - and the partner-side fix for each.
Practical writing for technology partners: what changed in each vendor's program and what it means for your payouts, how to capture more rebate and MDF, and the channel strategy behind it - from the partner's perspective.
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Most IT partners capture only a fraction of the rebates they earn. Here are the seven quiet places the money leaks - and the partner-side fix for each.
Recent posts
A Lenovo partner with the same annual budget can earn a higher rebate yield by concentrating eligible PC purchases around the right quarterly thresholds - timing, not extra spend.
A channel rebate is earned money you do the work for, then collect later - and that delay is exactly why partners lose it. Here's how the mechanics really work.
Microsoft rebuilt CSP incentives into three levers, paid 60/40 rebate-to-co-op, then applied them retroactively and clawed pay back - paid no longer means kept.
Dell's August 2026 refresh tilts rebates toward what you sell, not just how much - adding differentiated product rebates, Focus Accounts pay, and a co-sell lane.
Cisco scrapped VIP and the metal tiers, replacing them with one CPI rebate scored per portfolio - and the launch bonuses expire end of July 2026.
Book a 30-minute demo on your own vendors, or start with a rebate audit.