We help technology partners make more money from their vendors.
Rebates-On turns the complexity of every vendor's rebate, incentive, certification and compliance program into clear, profitable action - from the partner's perspective. We have done it for technology partners since 2014.
Why we exist
Why Rebates-On exists.
Rebates-On was born from a simple observation: technology partners were leaving real money on the table in their vendors' rebate programs - not because they were careless, but because no single person could track fourteen programs, each with its own rules, targets, certifications and deadlines, all changing every quarter.
Our founder, Moshik Azan, saw it firsthand. As a Commercial Channel Manager at HP Israel, and then through the consultancy he founded - Above-IT - he worked alongside Solution Providers, distributors and resellers trying to squeeze the full value out of vendor programs. The pattern was always the same: the rebate dollars were there, but the tools to capture it were a stack of spreadsheets, portals and one overworked person's memory.
So we built the tool we wished existed. After years of research and development, Rebates-On launched as a software platform that consolidates every vendor's program into one secure system - and tells partners not just where they stand, but what to do next to earn more. What began as a premium service for some of the region's largest technology providers is now a platform built to do that for partners everywhere.
From the founder
A note from our founder.
Our founder, Moshik Azan, on why the difference between an average reseller and a top performer is precision - not just sales volume:
Most IT executives underestimate how much margin is hidden inside vendor rebate and incentive programs. With vendors like Cisco, Dell, HPE, and others, the rules are complex, constantly shifting, and easy to miss - meaning a meaningful portion of your profit is quietly left behind. The difference between average resellers and top performers is not just sales volume; it is precision. Market leaders align their sales strategy to vendor incentives before deals are structured, not after they close. We enable that shift. By turning opaque vendor programs into clear recommended actions, we help your Alliances and sales teams prioritize the most profitable opportunities and capture every eligible dollar in real time. Ultimately, we turn rebates from a back-office administrative exercise into a strategic growth lever that directly increases your net profitability and elevates your partner tier.
- Moshik Azan, CEO & Co-founder
Mission & vision
Our mission and vision.
Mission
Give technology partners one common language for every vendor's rebate, incentive and certification program - and the next move that earns more, always from their side of the table.
Vision
To become the leading worldwide partner-program management platform of choice for VARs, Solution Providers, system integrators and distributors.
What we do
What we do.
Rebates-On brings every vendor's rebates, MDF, incentives, certifications and compliance into one dashboard - and surfaces the single next action that protects or grows a partner's rebate revenue. It is rebate management built for the partner, not the vendor.
We pre-build the programs of 20+ vendors - Cisco, Dell, HPE, HP, Microsoft, Lenovo, IBM, NetApp, Nutanix, NVIDIA and more - and we maintain the rules as they change, so our customers always see accurate targets, deadlines and estimated rebates. Where most tools report the past, Rebates-On shows partners which rebate tiers are within reach and what they need to do to capture them.
Rebates-On is founded, building on Above-IT’s years of vendor-program consulting expertise.
Years of R&D
Years of R&D turn that expertise into software - the program logic for every major vendor built and refined into one system, launched as the Rebates-On platform.
Today
Partners across the world manage 20+ vendor programs in Rebates-On, advised by former Netformx CEO Ittai Bareket.
Next
AI-assisted rebate and certification intelligence, and expansion in the United States.
By the numbers
The proof is in the payouts.
Technology partners use Rebates-On to capture materially more from every vendor they sell. While many IT resellers capture only about 1.5% in rebates on their total vendor purchasing volume, partners working with Rebates-On consistently maximize their sub-program eligibility to achieve 3.5% or more - and across our historical client base, total rebate yields have risen more than twofold within a few short quarters.
3.5%+
of vendor purchasing captured in rebates
Many IT resellers capture only about 1.5% of their total vendor purchasing as rebates; Rebates-On partners maximize sub-program eligibility to reach 3.5% or more, lifting total rebate yields more than twofold within a few quarters. Source: Rebates-On client and market research.
Since 2014 - serving the IT channel, with customers globally.
20+ vendor programs - pre-built and maintained.
Trusted by - Marco Technologies, Cellcom, Trace3, Taldor, Hiper and more.
“Rebates-On takes the guesswork out of managing and tracking rebates. It alerts us to make a buy if we are close to qualifying for a rebate - this has helped Marco maximize rebates from vendors’ programs.”
Rebates-On is built by people who have lived the IT channel - from the vendor side, the partner side, and the certification trenches - and advised by one of the channel's most experienced software leaders.
Moshik Azan
CEO & Co-founder
Moshik founded Above-IT and leads Rebates-On. Before that he was a Commercial Channel Manager at HP Israel, and he built a respected consulting practice helping Solution Providers, distributors and resellers increase their profit from vendor programs and rebates - the work that became Rebates-On. He has advised leading vendors, distributors and resellers at C-level on building the right channel partnerships and certifications. He holds a B.A. in Economics and Management.
Alex leads the platform's architecture, performance and reliability at scale, as well as the roadmap for new features. He brings 12 years of experience in IT, with hands-on work across the full system development lifecycle. His focus areas are complex system design and business process automation, turning operational challenges into solutions that scale. His background spans the financial and telecommunications sectors, where stability and accuracy are non-negotiable, and he works closely with both technical and business stakeholders to ensure the systems delivered meet operational requirements and provide measurable value. He holds a B.Sc. in Software Engineering.
Celine leads strategic partnerships with our key partners and their technology vendors, driving benefit growth, customer success, and long-term collaboration. She develops partnership strategies, identifies growth opportunities, leverages business intelligence and performance data, and aligns customer objectives with leading technology solutions from global vendors such as Dell, HP, Cisco, Microsoft, Check Point, NVIDIA and more. Through cross-functional leadership and data-driven decision-making, she strengthens customer relationships and delivers sustainable business value. She holds a B.A. in Psychology and a Master's in Neuroscience.
“As a person who enjoys working with people and is curious about technology, I find the collaboration between the two fascinating.”
Michal is a senior product and project management expert. She leverages extensive experience in product management and project oversight to drive complex initiatives from conception to execution. She is an expert in managing and optimizing highly complex vendor programs, with a proven track record of maximizing business growth and performance for key partners, including Cisco, NVIDIA and others. She proactively identifies and executes growth opportunities within vendor ecosystems, ensuring clients derive maximum value from these programs. As a trusted advisor, she guides clients through high-stakes audits and navigates multifaceted operational processes to ensure compliance and success.
Lia is a Data Analyst at Rebates-On, bringing extensive experience in data analysis, big data and software development. She holds a B.Sc. in Computer Science and an M.Sc. in Industrial Management from Ben-Gurion University. With more than 20 years of experience, she specializes in transforming complex datasets into actionable insights, with a strong background in predictive modeling, business intelligence and database-driven solutions.
Ittai is a global commercial executive with more than 30 years of experience building and scaling technology businesses across North America and Asia, spanning AI, enterprise software, B2B SaaS, strategic partnerships, go-to-market, P&L leadership and business transformation. He is currently Chief Business Officer at SCAILIUM, and previously held senior leadership roles at SQream including Chief Business Officer, Chief Alliance Officer, and General Manager for the Americas and Panoply business unit. Earlier, as CEO of Netformx, he led the company’s turnaround into a profitable global business serving more than 2,000 enterprise customers across 120+ countries. At Rebates-On, Ittai advises on pricing, market positioning, growth strategy and commercialization, drawing on decades of experience in partner ecosystems, channel profitability and enterprise business development.
We are building AI-assisted rebate and certification intelligence - software that reads each vendor's program documents, turns them into a clear action plan, and lets a partner simply ask what to do next. It is the same expertise we deliver today, made faster and available to far more partners.
For years our specialists have read every vendor's program documents by hand and built each customer a certification and rebate roadmap. We are now teaching that work to AI so it scales - sharper recommendations, less manual effort, and a path to bring this to partners across the United States and beyond. It is intelligence in service of your rebate dollars, introduced carefully and only where it genuinely helps.
How we work
The principles behind every release.
The partner's perspective, always.
We are built to help you collect, not to help vendors pay.
Plain language.
Every vendor's program, translated into one common language and one clear next action.
Earned trust.
We do the unglamorous work - reading the rules, catching the errors, tracking the deadlines - so the numbers our customers act on are right.
Real expertise.
Behind the software are people who have spent their careers in the IT channel.
From the wiki
Plain-English explainers for the concepts behind the platform.
