What Is a Performance Incentive?
A performance incentive rewards a partner for achieving defined results - sales targets, growth goals, certification levels, adoption milestones or other measurable outcomes. It is an umbrella term for incentives paid on performance rather than on a fixed activity, with the reward conditional on the partner reaching the agreed measure within the program period.
Why it matters to IT channel partners. Because performance incentives depend on hitting a measure, the gap to the goal and the time left to close it are what matter. Partners who can see, in real time, how close they are to each performance threshold across every vendor can act before the window closes rather than discover the miss afterward.
Related terms
FAQ
A rebate is one form of performance incentive. The term also covers bonuses, SPIFFs and rewards paid for hitting defined results.
See how close you are to every performance target → Explore Rebates-On