What Is a Channel Incentive?
A channel incentive is a vendor program designed to motivate partners across the channel - resellers, distributors, MSPs and integrators - to sell more, grow, win new business or adopt strategic products. It encompasses rebates, MDF, co-op, SPIFFs and bonuses, and is managed at the program level rather than for a single partner.
Why it matters to IT channel partners. Channel incentives are the framework every individual rebate and bonus lives inside, and the rules change each program period. Partners who understand how a vendor structures its channel incentives can position their business to qualify for more of them - and verify they were paid what the program promised.
Related terms
FAQ
Typically rebates, MDF, co-op funds, SPIFFs and bonuses - the full set of rewards a vendor uses to drive partner behavior.
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