What Is a LAR (Large Account Reseller)?
A LAR, or large account reseller, is a reseller that specializes in serving large enterprise, government and public-sector customers - often through volume licensing agreements, contracts and high-value transactions. LARs operate at significant scale, managing major vendor relationships and the complex purchasing programs those large accounts run on.
Why it matters to IT channel partners. Scale magnifies rebate exposure. A LAR moves large volumes across multiple vendors, so even a small percentage of unclaimed or underpaid rebate translates into substantial money. The combination of high transaction value and complex licensing programs makes accurate, partner-side rebate tracking especially valuable for a LAR.
Related terms
FAQ
A LAR focuses on large enterprise and public-sector accounts at scale, often via volume licensing, while a VAR adds value across a broader range of customer sizes.
Track rebates at scale across every vendor a LAR sells → Explore Rebates-On