What Is a Reseller in the IT Channel?
A reseller is a company that buys technology products - from a distributor or directly from a vendor - and sells them on to end customers. Resellers earn margin on the sale plus rebates and incentives from vendors for hitting targets, growing or selling strategic products. The term spans everything from simple box-movers to full value-added resellers.
Why it matters to IT channel partners. Reselling is the foundation of channel rebate income. Every reseller, large or small, sells multiple vendors with separate programs and rules, making rebates easy to under-track by spreadsheet. Bringing every vendor's rebate into one partner-side view is the core job rebate management software does for a reseller.
Related terms
FAQ
A VAR is a type of reseller that adds configuration, integration and services. A plain reseller may simply sell the product on without that added value.
See every vendor's rebate a reseller earns in one place → Explore Rebates-On