What Is an ISP (Internet Service Provider)?
An ISP, or internet service provider, supplies internet connectivity to businesses and consumers, and many also bundle networking hardware, cloud services, security and managed services around that connectivity. As ISPs broaden into technology services, they buy and resell more vendors' products and increasingly behave like channel partners.
Why it matters to IT channel partners. As an ISP layers networking equipment, cloud and managed services onto connectivity, it earns rebates and incentives from the vendors behind those products. That rebate income is easy to overlook for a business that thinks of itself as a connectivity provider first - which is where partner-side tracking surfaces money that would otherwise go unmanaged.
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FAQ
It can be. ISPs that resell networking hardware, cloud or managed services act as channel partners and earn rebates from the vendors they sell.
Surface rebates an ISP earns on the products it bundles → Explore Rebates-On