What Is an MSP (Managed Service Provider)?
An MSP, or managed service provider, delivers and manages IT services for customers on an ongoing, recurring basis - monitoring, maintaining and operating infrastructure, security and applications for a regular fee. Rather than selling products one-off, an MSP owns the customer's IT outcomes over time, often bundling hardware, software and cloud into the service.
Why it matters to IT channel partners. MSPs are core Rebates-On territory. As MSPs buy and resell cloud, software and hardware to deliver services, they earn rebates, co-op and incentives across many vendors - including recurring, adoption and renewal incentives tied to subscription models. Tracking those across a growing vendor mix is exactly what partner-side rebate management is for.
Related terms
FAQ
Yes. MSPs buy and resell hardware, software and cloud to deliver their services, earning rebates, co-op and recurring incentives across the vendors they use.
Track every rebate and recurring incentive an MSP earns → Explore Rebates-On