What Is a Cap in Rebate Programs?
A cap is the maximum rebate a partner can earn under a program, beyond which additional sales no longer increase the payout. It limits the vendor's exposure and means that once a partner reaches the cap, the marginal value of further qualifying activity in that program drops to zero for rebate purposes.
Why it matters to IT channel partners. A cap changes where a partner's effort is best spent. Once a program is capped out, additional volume earns no more rebate there, so the smart move is to redirect to programs still paying. Partners who don't track caps can keep chasing a rebate they've already maxed.
Related terms
FAQ
Additional qualifying sales no longer increase that rebate. It's usually the signal to focus effort on programs that are still paying.
Know exactly when a program caps out → Explore Rebates-On