What Is Through-Channel Marketing Automation (TCMA)?
Through-channel marketing automation (TCMA) is the vendor-provided platform that lets channel partners discover, customize and deploy co-branded marketing campaigns at scale. The vendor builds the templates - emails, landing pages, social posts, ads - and partners adapt them with their own branding and run them locally, while the vendor tracks performance.
Why it matters to IT channel partners. TCMA makes it easier to execute the co-branded campaigns that MDF and co-op fund, lowering the marketing effort required to spend the money. But TCMA is built for the vendor's side of the relationship - it distributes campaigns and measures them, it doesn't track your fund balances or whether your claims were paid in full.
Related terms
FAQ
No. TCMA helps you run campaigns; it doesn't track your MDF and co-op balances, deadlines or whether claims were reimbursed correctly - that's partner-side fund management.
Manage the funds behind your campaigns, from your side → Explore Rebates-On