What Are Co-op Funds?
Co-op (cooperative) funds are marketing dollars a channel partner earns as a percentage of past purchases or sales - commonly 1–5% - and then spends on approved marketing, reimbursed after proof of performance. Unlike MDF, co-op is accrued from real sales history rather than allocated at the vendor's discretion.
Why it matters to IT channel partners. Co-op accrues quietly in the background, so it's easy to treat as "always there" and never claim it. Funds that aren't spent and documented before the program year closes are simply forfeited - a silent, recurring loss for partners who don't track an accrued balance across every vendor.
Related terms
FAQ
Co-op is earned as a percentage of your past sales; MDF is discretionary and given in advance. See MDF vs co-op funds.
See your accrued co-op balance across every vendor → Explore Rebates-On