What Is Fund Expiration (MDF & Co-op)?
Fund expiration is the deadline after which unspent or unclaimed MDF and co-op funds are forfeited back to the vendor. Most programs run on quarterly or annual windows, and any balance not spent, documented and claimed in time simply disappears - regardless of how it was earned or allocated.
Why it matters to IT channel partners. Expiration is the single most common way partners lose marketing money. Funds sit in multiple vendor portals on different clocks, so without one consolidated view of what's available and when it lapses, balances expire every quarter unnoticed. The fix is early, deadline-aware tracking.
Related terms
FAQ
Vendors set spending windows to drive timely demand. Unspent funds are forfeited so the budget recycles rather than carrying forward indefinitely.
See every fund and its expiration date before it lapses → Explore Rebates-On