What Is the Broadcom Advantage Partner Program?
The Broadcom Advantage Partner Program is Broadcom's invitation-based channel program for resellers and service providers across its software portfolios, including VMware following Broadcom's acquisition. It uses an invitation-gated, tiered structure where eligibility, deal registration and incentives are tightly controlled, with a strong shift toward subscription and recurring-consumption economics.
It matters because the move from perpetual VMware licensing to Broadcom's invitation-gated subscription model reshaped which partners earn and how incentives accrue.
Full breakdown: Vendors we cover - Rebates-On
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