What Is a Specialization (Partner Program)?
A specialization is a vendor credential that recognizes a partner's proven expertise in a specific technology, solution area or market - for example security, data center or collaboration. Earned by meeting defined certification, revenue and reference requirements, a specialization often gates access to a higher tier, preferred pricing and the rebates tied to that practice.
Why it matters to IT channel partners. Specializations are how a partner is rewarded for going deep rather than wide. They unlock incentives, deal-registration eligibility and rebate bands that generalist partners cannot access, so an earned specialization is a direct line to richer payouts - and a lapsed one quietly closes that line off. Tracking the certifications behind each specialization is how a partner protects it. See where you stand in Rebates-On.
Related terms
FAQ
No. A certification credentials an individual; a specialization credentials the partner organization, usually requiring several certifications plus revenue and references.
Track the certifications behind every specialization → Explore Rebates-On